OVERVIEW
Centered on material-driven design, this project explores how texture and physical elements can shape brand storytelling. The challenge was to create a visually compelling composition using materials that authentically represent a chosen brand. Developed a series of three advertisement posters for Titleist, using golf balls to physically construct the typography and transform the product into the message itself.
THE PROCESS
The project began with hand-drawn sketches to explore early ideas and possible visual directions for the airline's identity. These initial concepts provided a starting point for experimenting with shapes, symbols, and visual elements that could help define the brand.
