OVERVIEW
Centered on material-driven design, this project explores how texture and physical elements can shape brand storytelling. The challenge was to create a visually compelling composition using materials that authentically represent a chosen brand. Developed a series of three advertisement posters for Titleist, using golf balls to physically construct the typography and transform the product into the message itself.
THE PROCESS
The project explored how everyday objects could be used to represent a name through visual storytelling. Inspired by Titleist's Pro V1x golf ball, the concept involved using golf balls as the primary material to visually communicate the product's name. The process began with sketching different golf-related words, symbols, and letterforms, exploring how they could be translated into physical arrangements. These ideas were then brought to life on a golf course, using golf balls and equipment to create a visual representation of Pro V1x in its natural environment.
